Integrating social media marketing into the marketing mix can achieve numerous goals for marketers: staying top-of-mind, positioning as a thought leader, positioning as an expert, improving customer service, recruiting new employees, etc. To achieve these goals, and depending on our target audiences, we choose from any of the following social networks: LinkedIn, Twitter, YouTube, Facebook, blogs, and targeted discussion groups. Although eNewsletters are not a social media network, the point I ... – Read More

As is often the case, a conversation with a colleague spawned today’s blog article. He asked me if I had experience setting up and supporting online communities. Years ago one would correctly guess that his question was about an online community on one’s website. Today, one can assume no such thing as an online community could refer to LinkedIn, Twitter, or a Blog/Guest Blog. [Cisco created a short-term online community for their recent Cisco Live event. This link takes you to my ... – Read More

More and more events are using social media networks to connect with a larger virtual audience, and tapping the live audience to exponentially extend the event’s reach. As marketers, it’s up to us to figure out how best to leverage these tools within our own event plans. What you leverage depends on your goals; your audience; your valuable and scarce resources (people, time); and whether you’re an attendee, exhibitor, or speaker (or the event organizer). Using Cisco Live as ... – Read More