It’s happening more and more. We’re not reading the full email that appears on our mobiles. I’m not talking about promotional emails—I’m talking about business communications from our colleagues, customers, and partners. Because of real estate constraints (and distractions!), we think we’ve reached the end of the message but, in fact, we haven’t. Both sender and recipient are to blame. But is there a solution? Recipient: Scroll to the bottom of the ... – Read More

Steve Patrizi of LinkedIn, wrote an informative article for imedia connections. Click on How to Stand Out on LinkedIn to read the article. Here are a couple of my blog posts that include insights about LinkedIn: How Can Marketers Get the Most Out of LinkedIn? Did You Notice LinkedIn's New Status Field? Improve Your LinkedIn Profile Results of a Social Media Networking Survey reveals that 92% of upper management use LinkedIn. Crosby out. – Read More

Six years ago the updateable content management system (CMS) for websites was just getting some buzz. Today, what marketer can live without ‘em? But, buyer beware. Many of my blog posts are inspired by customers. This is one such post. In the last month I’ve encountered two companies with sad CMS stories. Sad Story 1: The CMS that doesn’t offer a preview. Unbelievable but true. You have to publish the page to the public in order to see your mistake. Sad Story 2: The ... – Read More

Do you ever read marketing articles and immediately see snapshots of colleagues (or avatars of tweeps!) who would benefit from the information? 21 Rules for Social Media Engagement is one of those articles. Over the past year I’ve read tweets that ask, “Do u have a #socialmediapolicy u can share?” I’ve read the question in LinkedIn discussions. As more companies add social media to their marketing mix—and more non-marketing subject matter experts transfer the ... – Read More