The “status” field in LinkedIn just got better—much better! While on LinkedIn last evening I noticed the improved status field. Here’s a quick snapshot of what I like about the enhancements LinkedIn has made to improve your social media marketing efforts. #1. Better explain why your content is relevant. Input your status in the usual way. Below the status field is a second field to add a URL. LinkedIn automatically searches it and populates a field with an image ... – Read More

Prospective customers are visiting your business website. Is it doing its job of opening a dialog? If it isn’t, you’re missing sales opportunities—worse yet, you didn’t even know there was a sales opportunity. Prospects may have landed on your website through organic search or paid search; through word of mouth or a trusted referral. Once they’ve landed, though, the only way you’re going to know about it is if your website convinces them you’re a ... – Read More

Did you know that 50% of marketing leads receive no follow-up from sales? If you fall into the half that follow up—congratulations! If you fall into the half that don’t, it’s time to take a hard look at your prospect nurturing process. The key to a solid nurturing program is to ensure the process is responsive, relevant, and repeatable. Step one: What is a “qualified” prospect? Define a “qualified” prospect. While it’s different for every ... – Read More

If you’re in marketing, you’ve probably undergone a few experiences crafting the perfect boilerplate. It’s difficult right? Well, I came across this informative article by Jeremy Porter on the Journalistics blog entitled, How to Make Your Boilerplate Sizzle. After the preamble, Jeremy provides a template for crafting a boilerplate and a sample boilerplate. Definitely worth your time to read this article, and the comments posted by other ... – Read More