Delivering exceptional customer service builds a company’s brand and, ultimately, makes a positive impact on your bottom line. Here’s a real-life story to illustrate seven benefits of delivering exceptional customer service. Each week I publish a blog article from my content management system (CMS) and then verify that it looks fine on my live website. As the result of a recent holiday, I hadn’t checked my website in about three weeks. So the next time I looked at it, I ... – Read More

Now’s the time of year that marketing departments plan and implement their “Season’s Greetings Programs.” Some companies have a tried-and-true Season’s Greetings Program, while others do not. If you’ve been thinking of implementing your first-ever Season’s Greetings program—or thinking of changing up your tried-and-true program—here are some ideas to consider to wish your customers a happy holiday. Sending season ... – Read More

Warning: The image on this page may be offensive to some viewers (yesterday was Hallowe’en ;-) Search engine optimization (SEO) continues to be an important consideration for companies wanting to be found on the web. You may not realize it, but you can SEO your PDF files. While content within a video cannot be indexed by search engines, the ‘surround’ content can be optimized.  I’ve read two good blog articles on best practices to get search engine spiders to ... – Read More