A few months ago I read an insightful article that will be of interest to anyone marketing their solutions to Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs). The article, “CISO Manifesto: 10 Rules for Vendors,” is a do’s and don’ts of how to market to IT professionals.
Here are 3 great insights:
#1. “Don’t be negative to me about your competition”
#2. “Do automate, it is the future”
#3. “Do bring platforms, not individual tools”
Want to learn the remaining 7 insights? Check out “CISO Manifesto: 10 Rules for Vendors” published in Business Insights by Gary Hayslip, Deputy Director,CISO for the City of San Diego, Calif., and Co-Author of the book CISO Desk Reference Guide: A Practical Guide for CISOs.
This is an article that is definitely worth a marketing professional’s time to read.