As a marketing professional, do you understand the needs of your target audience?

As a marketing professional, do you understand the needs of your target audience?

irene crosby, marketing communications consultant, marketing communications consultant ottawa, target insight marketing communications, marketing strategy, marketing communications strategy, marketing writer ottawa, marcom writer ottawa, copywriter ottawa, content writer ottaawa

A few months ago I read an insightful article that will be of interest to anyone marketing their solutions to Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs). The article, “CISO Manifesto: 10 Rules for Vendors,” is a do’s and don’ts  of how to market to IT professionals.

Here are 3 great insights:

#1. “Don’t be negative to me about your competition”
#2. “Do automate, it is the future”
#3. “Do bring platforms, not individual tools”

Want to learn the remaining 7 insights?  Check out “CISO Manifesto: 10 Rules for Vendors” published in Business Insights by Gary Hayslip, Deputy Director,CISO for the City of San Diego, Calif., and Co-Author of the book CISO Desk Reference Guide: A Practical Guide for CISOs.

This is an article that is definitely worth a marketing professional’s time to read.