10 ways marketing professionals can use a content alert tool for your professional (and personal) gain

10 ways marketing professionals can use a content alert tool for your professional (and personal) gain

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

If you were a Google Alerts user, you’re probably disappointed that it’s no longer a reliable service to monitor fresh online content of your choosing. I recently came across Talkwalker. Like Google Alerts, Talkwalker is free; unlike Google Alerts, it works. It’s quick and easy to set up alerts that notify you when—for example—your company is mentioned in the tweetosphere, your competitors are mentioned in the blogosphere, or a relevant job opportunity is posted in the webosphere.

Here are 10 ways to use the Talkwalker service for your professional and personal gain

#1. Gather competitive intelligence. Set alerts for your competitors’ company names, their product names, and high profile people in their organization.

#2. Be aware of your online reputation. Set an alert for your name: Example: “irene crosby”

#3. Be attentive to your company’s online reputation. Set alerts for your company name, product names, and high profile people in your organization (e.g. CEO, spokespeople). Example: “target insight”

#4. Find prospective customers. Advise your sales team to use Talkwalker. Set alerts for key phrases that prospective customers may be using in groups, twitter, etc. Example: recommend outsourced software development vendor

#5. Leverage intelligence to nurture a target account. Advise your sales team to use Talkwalker. Set alerts on target accounts or current accounts to stay abreast of news about these prospects and customers. Use the intelligence to kick start conversations. (Note: Advise your sales team on #6 for the same reason.)

#6. Collect industry/marketing intelligence. Determine appropriate key phrases and set alerts for the product category and/or industry segments you target. Example: real time operating system automotive

#7. Find your next dream job. Set alerts for job opportunities. Example: director marketing Ottawa careers

#8. Learn about topics that interest you. Set alerts on the names of thought leaders you respect. Set alerts on topics that interest you. Example: “seth goodin”

#9. Track inbound links to your website or blog. Set an alert for your domain name or even specific web pages. Example: “targetinsight.ca”

#10. Find fresh content to tweet. Set alerts for topics that are relevant to your followers; tweet about the content and provide the URL. Example: “social media marketing”

Get started today

Go to http://www.talkwalker.com/alerts to set up an account. Click “Create Alert.” Input data to fields. Wait for an email confirmation. Create more alerts. Sit back and wait for content to be returned to you via an email alert.

The Extra Insight: Talkwalker also offers more comprehensive services on a subscription basis. Learn more at TalkWalker.

Cheers!

 

Photo credit: istock

Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications